Nick Norwood Design
amex.jpg

American Express

Reinventing the American Express brand through a premium card shopping experience.

hero.jpg
 
 
 
 
 

Helping to push the design aesthetic of an established brand like American Express was an enticing challenge. This bold, lively art direction was developed in response to the brand's desire for users to connect with the aspirational character of the Amex experience. 

 
 
 
 Card Detail Page - Hero Module. 

Card Detail Page - Hero Module. 

 
 
 Scrolled Card Detail Page showing contextualized rewards and benefits of the Card. 

Scrolled Card Detail Page showing contextualized rewards and benefits of the Card. 

 
 
 Contextualizing Cardmember benefits in a visual, scannable manner. 

Contextualizing Cardmember benefits in a visual, scannable manner. 

 
 
 Card Category Page. Users get high-level descriptions of Cards based on their interests and spending habits. 

Card Category Page. Users get high-level descriptions of Cards based on their interests and spending habits.